Talking about advantages of Every Door Direct Mail™ services (EDDM), then thre are too many, especially for local businessmen. And more importantly it has lots of advantages over traditional methods of other media forms. The greatest and most beneficial advantage is the low cost involved in using direct mail in sending advertising messages to potential customers. Businesses can send the message to all targeted residences and business found in the list of selected postal routes. All you need to do is select the are where you want to market. Beauty of this direct mail program is that there is no need to prepare a mailing lis
t of targeted addresses as the postal servicemen will simply deliver to each and every residence or business that is located in the selected carrier route.
When it comes to choosing the right marketing tool to employ, advertising by direct mail is still the cheapest and the most effective because it is handy, convenient and much easier to account for than the other media forms available to the businessman. Ads on direct Mail can easily be shared with others by the person who receives them. And the wow factor is that if EDDM piece containt some discount coupon or offer then the person will save it for use and might turn out to be your client for long time to come. The only other form that can compete with EDDM is eMail, but again eMail is not realiable, as there is no exact way to see who will receive it or not. New spam blockers almost block every email from unknow or phishy email address. So eMail being cheaper is not at all reliable to give any substantial results
The use of EDDM™ as a marketing tool will definitely remain popular because of its low cost and the convenience of using them in effectively promoting products and services
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