Every door direct mail (EDDM) - Who can Benefit

EDDM: It’s Perfect for Small Businesses

EDDM or Every Door Direct Mail is a program by the US Postal Service that involves affordable and cheap bulk mailing to potential customers. This has been especially useful to small business owners who may or may not have the budget to fund traditional direct mail campaigns. Simply put, Every Door Direct Mail or Simplified Mail eliminates the need for a mailing list by letting you mail “every address in a given area without actually applying individual names and addresses to each mail piece. You just need to pick the route and rest is done by eddm program. It is so simple to use by anyone and in not time your marketing piece shows up in the hands and homes of thousands who may matter most to you.

Why should you use EDDM?

Using Every Door Direct Mail relieves you from extra charges associated with mailing lists, permits, and other fees thus saving you thousand dollars. Using EDDM You can easily target a location, build more traffic, find new customers, and increase revenue without adding to your mail preparation costs. All you need to do is to determine who you want to reach – a city, neighborhood, or specific households within a certain distance from your business, and ensure that you meet the product requirements.

Product Requirements for EDDM

EDDM has this tricky part. To take advantage of EDDM USPS has set some strict requirements so you need to make sure that your design and printing fit within these necessary guidelines.

First, you need to remember that

• EDDM is available only for Regular Mail Flat size pieces and irregular parcels.
• Second, check the published rate for Standard Mail flats or parcels to calculate the postage required.
• Third, make sure that you don’t send out less than 200 pieces per mailing as the minimum number of pieces required is the number of active deliveries on a carrier route.
• Fourth, don’t send out your mailings to people who don’t wish to receive them.
• And lastly, review the current USPS mail standards before you prepare your mailpieces and bundles.
  
  STANDOUT Mailer is delivered to your local USPS ready for distribution. Each bundle is assigned to a specific carrier. That carrier in turn distributes to every business/resident on their route.
  
  This type of direct mailing is also known as saturation mailing. As any one particular area is saturated with your mailer.

Summary of Every Door Direct Mail™ Requirements (from the USPS):

• Every Door Direct Mail is available only for Regular Standard Mail Flat size pieces and irregular parcels.
• The postage required will be the published rate for Standard Mail flats (or parcels).
• The minimum number of pieces required is the number of active deliveries on a carrier route (not less than 200 pieces per mailing).
• Mailing should exclude people who don't wish to receive your mailings (opt outs).
• Mailpieces and bundles must be prepared in accordance with the current USPS mail standards.