EDDM Explained - Every Door Direct Mail Printing

Q: What is Every Door Direct Mail (EDDM) Retail?

A: EDDM is a new program developed by the US Postal Service for local retailers and other location-based businesses that want to market by mail to households and businesses in a specific neighborhood. EDDM is the most cost effective way to market your product and reach to millions of users. Technically Speaking, EDDM is Standard (bulk) Class mail. The difference is that EDDM mail pieces do not require a name OR address because every delivery point on a specified mail carrier’s route receives a mail piece and it mails at very low postage rates. EDDM is designed for small to medium volume mailers who typically mail 5,000 to 20,000 mail pieces a day – but some do mail over 100,000+ - as long as you can do the leg work, there truly is no real limit. Mailers must be willing and able to drop the mail off at the local Post Office retail unit responsible for the delivery of the mail.

Q: Is there a minimum or maximum volume for each EDDM Retail mailing?

A: There’s both a minimum and a daily maximum. You must mail at least 200 pieces and to at least one carrier route each time you mail, so the minimum number of pieces required is the number of active deliveries on a single carrier route, but not less than 200. The maximum number of pieces is 5,000 per Zip Code, per day. There’s also a limit of five 5-Digit ZIP Codes per EDDM Retail mailing.

Q: Does EDDM Retail require any USPS permits?

A: No USPS postage permits or annual fees are required with EDDM Retail, but program registration with USPS is required (FREE).

Q: Do I need a mailing list?

A: EDDM Retail uses a “simplified” address of Postal Customer instead of street numbers or boxes so no mailing list is required. You just need a list of mail routes and active delivery counts, which can be obtained free of charge from the USPS EDDM website. Your target area can be a city, neighborhood or a specified distance from your business. To identify which USPS mail routes match your target area visit this USPS site for information about delivery routes and number of deliveries per carrier route.

Q: What is the postage rate for EDDM Retail?

A: Postage is one simple rate of 17.7 cents per qualifying EDDM Retail mail piece.

Q: How is postage paid on EDDM Retail mailings?

A: Payment must be made directly to the local retail Post Office at the time of deposit using a check or money order made out to “Postmaster” or “Postal Service” in the amount of the postage for your EDDM Retail.

Q: Who can I mail EDDM to?

A: With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses.

Q: Can I mail paper stocks as a flat piece?

A: No, all paper stocks available are not .007 thick, so all flats need to be on a quality card stock.

Q: Do I need to have all piece bundled when dropping them off to the post office?

A: Yes, everything needs to be bundled in bundles of a 100 – the preferred way to deliver the pieces is having the bundles shrink wrapped. You will not want to hassle hand counting 5,000 or 10,000 – as it is very time consuming.

Q: Once I receive my EDDM printing pieces from you, what is left for me to do?

A: All that is left for you – which can be done prior to receiving your EDDM printing order – is to decide where you want your EDDM pieces to be delivered. You can go to www.USPS.com/eddmtool - this tool allows you to pinpoint where you want your mailing to go – just click on take a Demo. The only other thing left to do is to create facing slips – which can also be downloaded at www.USPS.com/eddm - this is what goes on the front of each bundle of a 100 pieces so the post office knows what couriers to give each bundle to.

Q: EDDM Professional Marketing Advice- how critical is that?

A: Just sending out any direct mail doesn’t guarantee any results- having a piece properly designed with compelling offers and calls to action along with a sound marketing strategy will make the difference between last luster returns and huge returns on investment. Always use a printing company that employs professional marketers.

Q: I still have question on EDDM and marketing strategies, who can I call?

A: Please call me, Corey, CEO, Worlds Cheapest Printing Companies – I am always happy to help all my clients grow their business through well thought out and proven marketing strategies. You can reach me 7 days a week at 512-573-1977.

EDDM Printing packages

DIAMOND PACKAGE
By Far, Best EDDM TOTAL VALUE

11x25.5 Bifold Brochure
Lowest Cost Per Sq Inch For EDDM With The Biggest Footprint (11x12.75) In The Mailbox 
100lb Coated Text - Bundles Of A 100, UPS Shipping Included 
FREE GRAPHIC ARTS INCLUDED

QTY	SALE COST	COST PER PIECE	ORDER
5,000	$1489.00	29.78 Cents
10,000	$2198.00	21.98 Cents
15,000	$2898.00	19.32 Cents

Diamond Package Bonuses ($350+ Value) Pay only $47.41 S&H 
(Postage Not Included In Per Piece Cost)
1000 FREE Business Cards / 1000 FREE 4x6 Postcards, 160lb Mega Thick Stock, UV Coated, Shipping Included

Total Savings UP TO $1050 Phone Call In Specials Only Yes, We Do Want To Talk To You!  Comes With FREE Marketing Advice

PLATINUM PACKAGE
Big In The Mailbox, Small On The Pocketbook

11x17 Bifold Brochure
Very Low Cost Per Sq Inch For EDDM with a 8.5x11 Footprint in the Mailbox 
100lb Coated Text - Bundles Of A 100, UPS Shipping Included 
FREE GRAPHIC ARTS INCLUDED

QTY	SALE COST	COST PER PIECE	ORDER
5,000	$989.00	19.78 Cents
10,000	$1589.00	15.89 Cents
15,000	$2229.00	14.86 Cents

Platinum Package Bonuses ($350+ Value) Pay only $47.41 S&H 
(Postage Not Included In Per Piece Cost)
1000 FREE Business Cards / 1000 FREE 4x6 Postcards, 160lb Mega Thick Stock, UV Coated, Shipping Included

Total Savings UP TO $575 Phone Call In Specials Only Yes, We Do Want To Talk To You! Comes With FREE Marketing Advice

GOLD PACKAGE
Large Marketing Area / Affordable Cost

8.5x11 Vertical Bifold Brochure
Very Cost Effective EDDM Piece that gives you more Sq Inches For Less Money than any EDDM Postcard 
100lb Coated Text - Bundles Of A 100, UPS Shipping Included 
FREE GRAPHIC ARTS INCLUDED

QTY	SALE COST	COST PER PIECE	ORDER
5,000	$619.00	12.38 Cents
10,000	$989.00	9.89 Cents
15,000	$1329.00	8.86 Cents

Gold Package Bonuses ($350+ Value) Pay only $47.41 S&H 
(Postage Not Included In Per Piece Cost)
1000 FREE Business Cards / 1000 FREE 4x6 Postcards, 160lb Mega Thick Stock, UV Coated, Shipping Included

Total Savings UP TO $1200 Phone Call In Specials Only Yes, We Do Want To Talk To You! Comes With FREE Marketing Advice

SILVER PACKAGE

6x11 Postcard or 6.5x9 Postcard
Thickest Postcard on the Market - with a larger footprint just a few inches shy of a full page 
160lb Mega Thick Card Stock, UV Coated      Bundles Of A 100, UPS Shipping Included 
FREE GRAPHIC ARTS INCLUDED

QTY	SALE COST	COST PER PIECE	ORDER
5,000	$729.00	14.58 Cents
10,000	$1259.00	12.59 Cents
15,000	$1649.00	10.99 Cents

Silver Package Bonuses ($350+ Value) Pay only $47.41 S&H 
(Postage Not Included In Per Piece Cost)
1000 FREE Business Cards / 1000 FREE 4x6 Postcards, 160lb Mega Thick Stock, UV Coated, Shipping Included

Total Savings UP TO $650 Phone Call In Specials Only Yes, We Do Want To Talk To You! Comes With FREE Marketing Advice

BRONZE PACKAGE
Most Cost Effective EDDM Value

4.25x11 Postcard
Great EDDM Value for businesses that are more Commodities and/or very tight EDDM Budgets 
160lb Mega Thick Card Stock, UV Coated      Bundles Of A 100, UPS Shipping Included 
FREE GRAPHIC ARTS INCLUDED

QTY	SALE COST	COST PER PIECE	10.98 Cents
10,000	$898.00	8.98 Cents
15,000	$1249.00	8.32 Cents

Bronze Package Bonuses ($350+ Value) Pay only $47.41 S&H 
(Postage Not Included In Per Piece Cost)
1000 FREE Business Cards / 1000 FREE 4x6 Postcards, 160lb Mega Thick Stock, UV Coated, Shipping Included

Total Savings UP TO $450 Phone Call In Specials Only Yes, We Do Want To Talk To You! Comes With FREE Marketing Advice

Getting Started With EDDM

 EDDM is the ultimate small business marketing solution. In 10 minutes or less you can launch a targeted direct mail campaign to thousands of potential customers. Order today and our experienced team will design, print, and mail everything for you. It couldn't be any easier. EDDM is a way for businesses to mail to every home in a specific area or zip code at a discounted postage rate. The mail piece has to be a very specific size (you can request samples that follow the EDDM template here) and has to follow exact EDDM USPS guidelines to format the mail piece, pull the mailing list, prep the mailing and deliver it to the post office. The USPS has laid out all of these instructions in a way that small business owners can understand, in an effort to make sending out direct mail easier for them. Even though you can do it yourself, it is still time consuming and there are EDDM printers and mail houses who can do all of the leg work for you, often times saving you additional money over doing it yourself
USPS eddm has made it so simple that even a new business owner can take benefits of its service with ease. USPS EDDM need no prior knowledge of marketing or such things. All you need to do is just to mark you area of target and rest USPS EDDM will do by ita magical marketing techniues. We print EDDM at Cheapest cost, yes the cheapest and you can compare our price with any leading competitor as well. We strive to give best USPS EDDM Piece so that you can take full advantage of the USPS EDDM program.

Why use EDDM?

Why use Every Door Direct Mail (EDDM) Services as opposed to Standard Direct Mail Services?

This question comes to almost everyones mind as why one should use EDDM program over standard direct mail. Well there are many many reason that favors the use of every door direct mail services over standard mailing. EDDM has simplified and significantly lowered the cost of direct mail advertising. This is done by simplifying the eddm process. It takes on much of the labor the USPS would normally have done to distribute mailers. By taking on this labor, eddm has allowed the USPS to significantly lower their distribution costs.

EDDM may not be for every business but certainly many many businesses can benefit from this low cost direct mailing program. Many businesses must target a specific demographic such as age range, income level, marital status, etc. If you are one of those businesses, then EDDM may not be for you.

STANDOUT Mailer is delivered to your local USPS ready for distribution. Each bundle is assigned to a specific carrier. That carrier in turn distributes to every business/resident on their route.

This type of direct mailing is also known as saturation mailing. As any one particular area is saturated with your mailer.

Every Door Direct Mail (EDDM) lets your business send promotional mail without having to buy and maintain a mailing list. As a result, it is less expensive to produce and less expensive to mail because the postage is far below the first class and even some bulk mail or standard rates.

EDDM is ideal for retailers like Auto Dealers, Restaurants, Furniture Stores, Groceries, Specialty Stores, Gift Shops, Apparel Shops, Departments Stores, and more!

Why Only EDDM (Every Door Direct Mail) For Marketing Your Business?

EDDM is a great program but it is definitely not for everyone. For example, say you own a pool service company and you want to mail to every house in a certain zip code with a pool. EDDM may not be beneficial for you because you would have to mail to EVERY home and many of those homes will not have pools, therefore you are wasting mail pieces and money. On the other hand if you have a business like a restaurant, EDDM could be great. You could mail to every household within 5 miles of your restaurant and that could end up being a very beneficial mailer. The key is to know your business and know your audience.

EDDM Helps build more traffic and identify new customers. Every Door Direct Mail allows you to canvass a targeted geographic area without using an address list. By reducing mail preparation time, it simplifies prospecting activities and helps expedite time-to-market.

EDDM Reduces mail preparation costs. Every Door Direct Mail can help lower costs by eliminating the need to rent or maintain mailing lists and reducing the amount of off-press addressing. This process allows us to reduce your mail service fees by over
50-%

EDDM Helps increase ROI. With Every Door Direct Mail, there’s no need to maintain an updated database of delivery-sequenced specific addresses. As a result, it could help the Return On Investment (ROI) of your mail campaigns

Cheap USPS EDDM Printing - 512.573.1977

Cheap USPS EDDM Printing

Low Cost, Local Marketing Without Names and Street Addresses is the name of Every door direct mail or popularly known as EDDM. is sure to work as its results say
We eddmprinting.com are involved with EDDM since its introduction in 2011. If you want to chosen a great Every Door Direct Mail (EDDM) printing company, then you have landed at the right place. We will provide professional-quality design services included with your mailing campaign order. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail. Direct mail (EDDM) is also generally hassle-free. And EDDM

One of the most cost effective means of Direct Mail Advertising    is traditional print Online Printing Services and Every Door Direct Mail (EDDM) in US. There are a wide variety of specific ways that these campaigns can be conducted, but they generally involve the printing and distribution of some sort of page, flyer or booklet of information. Every Door Direct Mail (EDDM) Businesses today benefit, and this is only because Online Printing Services eddm have made huge progress in offering quick turnaround on higher quality print marketing materials at very affordable pricing. Direct Mail Advertising is sure to saves businesses time and money, as it provides companies the ability to order smaller batches of print materials such as branded stationery without driving up costs. As a result, companies can made adjustments in inventories as needed and make adjustments and updates to brochures and other sales collateral without hoards of wasteful inventory.

Every door direct mail (EDDM) - Who can Benefit

EDDM: It’s Perfect for Small Businesses

EDDM or Every Door Direct Mail is a program by the US Postal Service that involves affordable and cheap bulk mailing to potential customers. This has been especially useful to small business owners who may or may not have the budget to fund traditional direct mail campaigns. Simply put, Every Door Direct Mail or Simplified Mail eliminates the need for a mailing list by letting you mail “every address in a given area without actually applying individual names and addresses to each mail piece. You just need to pick the route and rest is done by eddm program. It is so simple to use by anyone and in not time your marketing piece shows up in the hands and homes of thousands who may matter most to you.

Why should you use EDDM?

Using Every Door Direct Mail relieves you from extra charges associated with mailing lists, permits, and other fees thus saving you thousand dollars. Using EDDM You can easily target a location, build more traffic, find new customers, and increase revenue without adding to your mail preparation costs. All you need to do is to determine who you want to reach – a city, neighborhood, or specific households within a certain distance from your business, and ensure that you meet the product requirements.

Product Requirements for EDDM

EDDM has this tricky part. To take advantage of EDDM USPS has set some strict requirements so you need to make sure that your design and printing fit within these necessary guidelines.

First, you need to remember that

• EDDM is available only for Regular Mail Flat size pieces and irregular parcels.
• Second, check the published rate for Standard Mail flats or parcels to calculate the postage required.
• Third, make sure that you don’t send out less than 200 pieces per mailing as the minimum number of pieces required is the number of active deliveries on a carrier route.
• Fourth, don’t send out your mailings to people who don’t wish to receive them.
• And lastly, review the current USPS mail standards before you prepare your mailpieces and bundles.
  
  STANDOUT Mailer is delivered to your local USPS ready for distribution. Each bundle is assigned to a specific carrier. That carrier in turn distributes to every business/resident on their route.
  
  This type of direct mailing is also known as saturation mailing. As any one particular area is saturated with your mailer.

Summary of Every Door Direct Mail™ Requirements (from the USPS):

• Every Door Direct Mail is available only for Regular Standard Mail Flat size pieces and irregular parcels.
• The postage required will be the published rate for Standard Mail flats (or parcels).
• The minimum number of pieces required is the number of active deliveries on a carrier route (not less than 200 pieces per mailing).
• Mailing should exclude people who don't wish to receive your mailings (opt outs).
• Mailpieces and bundles must be prepared in accordance with the current USPS mail standards.